Inside Today's Issue
Note from Shoi...Hi Joining us for the first time? A very warm welcome to our in-the-loop family! And to our regulars, it's great to have you with us as always. I have some good stuff for you today -- Read one. Grab the other. Plus an armful of other exciting new resources that will be released to you in the days/weeks to come. So make yourself a nice cuppa, sit back & put your feet up (yes, I do that when I read online), and let me fill you in...  Ray Siew's writing again...!Today's feature is "How to choose your designer". Next will be "How to choose your copywriter" -- Safety-net tips from Ray on how to pick the right professional for your next job -- Read the first article further on below (the other's coming soon). Ray is also working on the first of a series of "The Siew Reports" -- Is your advertising dollar working on the www? No? Then watch out for it in your inbox. Incidentally, if you missed his "report card" last Friday, clíck here to read it. We've just turned 4...!And to celebrate, we've put together a couple of "we've done ALL the hard work... so YOU don't have to" Instant Packs for LazyBones! Up for grabs at only $9.99 -- Why only $9.99? Find out in today's in-the-loop eSpecial below. Not-to-be-missed launches...!We'll also be launching an exciting bunch of brand new products and services. In the line up are...
Catch them during our official launch announcements. Great deals guaranteed -- Can't wait? Drop me an email and we'll see what we can do. Till we next speak... take care and blessed be. 
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Feature Article
How To Choose Your Designer
© Raymond Siew - "The Siew Review"
Hello
This topic has caused more controversy than any other in eMasters recently.
Today, I want to examine why there is so much confusion in choosing a "good" designer -- What makes a good designer? And how do you work with the designer of your choice and not have grief?
This discussion was initiated to see under what conditions eMasters can provide custom design jobs at package prices WITHOUT going into cost over-runs -- Right now, online, many designers work on contract/rates basis. The alternative is to buy graphic softwares that have a few (or many) pre-loaded templates of limited design variations, or website generators that severely limit many business models because of inadequate navigation options. So is there ANOTHER alternative and how would it work?
Have you ever wondered why Picasso's work is worth as much as it does today? Do you think it'll be worth the same amount to you? Within these two sentences lie the answer to finding the RIGHT designer for you.
Time and time again, I see clients choose a designer they like but who designs in a style that doesn't gel with who they are, who you are. Every designer perceives in his or her own unique way -- Go with the flow and you can sometimes get a work of art (to your subjective eye). Try to get designers to do something they are not familiar with and you can wade into murky waters.
So really, all things being equal, take a good look at the work/portfolio of the designer of your choice -- If both your tastes and concept of beauty are in alignment, then your work together will be smoother.
This brings us back to the question... Can we do custom design jobs at package prices? The answer is "yes" IF you already like our work.
For assignments where clients already have their own design concepts and only require us to do interpretive work, we would go back to the old rates system since this type of job essentially means getting into the head of the client (and trying to see as THEY see). Not always an easy task.
I hope this article answers some of the questions posed to us by our clients (and maybe even a couple of your own). Keep these tips handy when it's time to choose a designer for your next design job.
So, before you choose an eMasters design package go to our portfolio and view our designs. Remember, these are commercial works for clients and reflect their tastes as well. But we have displayed a selection that we feel are more "us".
Have your own concept in mind, or in doubt where you lie? And want to give us a try? Get in touch with us and we'll see what we can do for you, in or out of the "package" range -- I guess maybe not all things in life can be packaged.
Raymond Siew - "The Siew Review"
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Email Ray
About the author:
Raymond Siew takes care of business development at eMasters with out-of-the-box creativity. He's a natural in deal-making & business strategy and now shares his personal insights, vast experience and knowledge in a series of hard-hitting articles & exposés -- "The Siew Review" and "The Siew Report" -- A must-read for serious Internet Marketers. Exclusively released from in-the-loop Ezine. Visit eMasters at www.emasters.info and sign up for the ezine.
NB: This article comes with reprint/distribution rights. Feel free to pass it along or publish it in your ezine or article bank with the author's resource box intact.
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